Keen ploggers – people who combine picking up rubbish with jogging, in case you were wondering – have been posting their exploits on social media, sharing images of themselves with full-to-the-brim refuse bags at the end of a run.
Seizing the current appetite for ethical living and #selfieworthy fitness, plogging is as "of the moment" as trends come, with advocates urging their followers to "save our oceans, our Earth - one plastic bag at a time!".
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